About Us

Our Promise

Since 1969, Spectrum Diamond Cutters, the parent company of Da'Carli Diamond Jewels, and it's successor company, HIR INDUSTRIES, which incorporated in Florida in 1997, has built relationships with thousands of customers providing only the highest quality jewelry along with outstanding customer service and expert advice. We invite you to have a pleasant shopping experience and join our ever growing family of satisfied customers.


Quality, Selection and Value

Unlike most online merchants, we are the actual manufacturers of the jewelry we sell. All our products are made in Boca Raton, Florida, with the highest quality control. Being actual manufacturers we can customize our products without the typical delays that custom made jewelry usually entails. Unlike most online jewelers, we bypass the dealers and retail stores in the traditional distribution channels, and pass on savings of 40-70% to our customers. Many people make this claim, but very few really can do this.

Expert Advice

Whether you’re an experienced jewelry shopper or need some assistance, we're confident that you’ll find exactly what you’re looking for. Our jewelry consultants are available from Monday through Saturday, from 9:00AM to 6:00PM Eastern Time to help you find that perfect gift for a great price with step-by-step expert advice.

Howard Speaks

Life, liberty and the pursuit of happiness. That's what life is all about, right? Well, if you live in America, that is!

Two of the world's largest exporters of jewelry are India, and China. The working conditions and salaries paid to their employees keep them on the borderline of poverty.

The west has made a social issue out of not buying "conflict diamonds". We don't want to subsidize war and upheaval and genocide. Why don't we, as a country, have as a core value, applying the same rules about fair labor practices?

Da'Carli Jewelry Factory relies on American strengths. We have the most innovative manufacturing techniques and methods in the world. We rely more heavily on the most up to date technologies. We make heavy gold jewelry. We employ lasers, cad-cam design technology, modern stone setting methods. We have highly skilled, well paid craftspeople. Our employees have many years of experience, and are paid fair wages.

When you buy American made fine jewelry, you are casting your moral vote for fair labor practices. You are strengthening your own country's labor pool, and our American middle class working people. You will have a future heirloom, that was not made with the blood and sweat of exploited, underpaid, underage workers. Da'Carli Jewelry is the right value for the right reasons.

All of our jewelry is made right here in America, by American workers, combining Old World European methods, with up to date modern technologies.

Howard Speaks

Our Proud History
(Three Generations of Jewelry Professionals)

The fabric of America is made up of people whose ancestors came from somewhere else, and I am no exception. At the beginning of the 20th century, Budapest, Hungary had a sparkling energy and efflorescence and sophistication which rivaled that of Vienna and Paris, during the belle époque. It was there that my grandfather, Isaak Rothauser, made a name for himself by handcrafting jewelry for the rich elite of the city.

In the time-honored tradition, he first completed an apprenticeship of at least ten years. In the beginning, there was all the requisite scut-work, such as sweeping the floor and refilling the jewelers’ supplies. Everything was created by hand. Isaak worked in this tradition as had his master before him.

It was this milieu in which my father, Eugene, found himself. Born in 1909, he was apprenticed to one of the finest jewelers in Budapest, shortly after World War I. In time, Eugene was a highly sought-after, very talented jeweler as well as diamond setter. He worked on some of the most important pieces of jewelry in that city.

Fast forward to after World War II. I can be counted among the many baby-boomers born during the expanding American economy after the war. My parents had settled in the Bronx, New York, and that is where I grew up, moving latter on to Forest Hills, where they bought a house. There was Forest Hills High School, and City College. Like so many other first-generation Americans, I could not conceive of an apprenticeship in anything! I would never work with my hands, and I aimed at a white collar job, such as accounting or law, or even medicine.

A funny thing happened on the way to the middle class: I fell in love with diamond cutting, which I saw during the times when I helped my dad in his work. So I tried it and prospered! (The best laid plans of mice and men….you know. Accounting and law went the way of all preconceived plans!)

This turned out to be something I excelled at and enjoyed. In addition, I had to sell the finished diamonds, usually to jewelers. And when I saw how jewelers worked — the idea of taking a lump of gold, and diamonds and precious gems and turn these raw materials into beautiful creations — well, I was really hooked! Slowly, I began to incorporate excellent old-world craftsmanship with new-world get-up-and-go action as well as business management lessons learned in college, and a jewelry manufacturing company was born. We grew and prospered. Of course, being a baby-boomer and interested in every technical advancement, when PCs began to be part of business life, I jumped in with both feet!

Da'Carli Diamond Jewelry became the kind of business I really always wanted, and I did it my way. Not only do we value European craftsmanship, but we also value our customers, who respond with comments and advice! So I am the third generation of Rothausers to proudly continue on with the traditions and values of my European ancestors here in America.